Smart Advertising
Samsung Electronics Co. announced on June 21 that it has recently acquired a Canada-based digital advertising start-up, AdGear.
Founded in 2010, AdGear is a digital advertising technology company that provides software and services to advertisers, media agencies and publishers. AdGear will operate as an independent, wholly owned subsidiary of Samsung Electronics Canada Inc.
With the latest takeover, Samsung Electronics will be able to beef up its smart TV advertising sector using AdGear’s expertise in managing data and transmitting tailored ads for end users.
The company has acquired tech startups one by one, such as IoT platform startup SmartThings in 2014, mobile payment solution firm LoopPay in 2015 and U.S.-based cloud service firm Joyent this month.