Samsung Display Co., an affiliate of tech giant Samsung Electronics Co., has maintained its top place in the small and midsized panel market. This is because it still dominates the small and mid-size active mode organic light-emitting diode (AMOLED) display market amid the steep decline in the global display market.
According to market research firm IHS and display industry sources on June 16, Samsung Electronics dominated with a 30.6 percent market share in terms of sales, followed by Japan Display with a 17.1 percent, LG Display with 12.9 percent, Sharp with 8.7 percent, AUO with 4.9 percent, New World Electronics with 4.8 percent, Innolux with 4 percent and BOE with 4 percent in the first three months of the year
Japan Display and Sharp are based in Japan, while AUO and Innolux are based in Taiwan and New World Electronics and BOE in China.
In terms of shipments, Samsung's AMOLED displays accounted for 14.4 percent of the global market in the same period, taking first place.
In particular, worldwide shipments of Samsung's products stood at 90.15 million units in the first quarter, a 61.6 percent jump from a year earlier. Its sales also amounted to US$2.96 billion (3.48 trillion won), seeing a 20.2 percent growth from a year ago.
On the other hand, its competitors like Japan Display, LG Display, Sharp and BOE showed a 10 percent to 30 percent minus growth in sales during the same period. Samsung Display is the only company which has seen the growth amid a 6.5 percent minus growth in the global small and midsized panel market.
Meanwhile, smartphone makers in China, the world’s largest market, are increasingly adopting AMOLED display panels on their devices. IHS forecasted that China’s Oppo and Vivo, which are emerging players, would increase their usage of AMOLED products by 39 percent and 35 percent, respectively.