Partnership Expansion
Samsung Electronics and Citi announced on June 16 they are extending their global partnership to deliver Samsung Pay in the Asia Pacific region, specifically in Singapore and Australia. Samsung Pay enables consumers to use their eligible Samsung devices for in-store purchases at payment terminals using NFC or its proprietary technology, Magnetic Secure Transmission (MST).
Australia and Singapore Credit Card members of Citibank will have the option to make payments across Australia and Singapore using their compatible Samsung mobile phones. The partnership marks a new addition to Samsung Pay’s extensive portfolio of major payment networks and banks, to provide greater flexibility, access and choice for customers in Australia and Singapore. Additional markets will be added to the network in the coming months. Citi Korea launched Samsung Pay in August 2015 and the service was launched by Citi in the U.S. in November 2015.
“We’re seeing significant global growth for Samsung Pay, and view our expanded partnership with Citi as a key to that continued momentum. With Citi, we’re extending Samsung Pay’s reach into Southeast Asia, giving cardholders an easier and safer mobile payment experience,” said Injong Rhee, CTO and EVP of Software and Services, Mobile Communications Business at Samsung Electronics.
“We are delighted to work with Samsung Electronics to offer our credit card customers a faster and easier way of making payments using Samsung Pay. Our value propositions are already best in each category and through this partnership, we bring added convenience to our credit card customers who can now simply use their mobile phones to tap and pay for their purchases. At Citi, we continue to prioritize our efforts to make banking easier for our customers by leveraging digitization and innovation. Samsung Pay is one of the many exciting digital solutions that we are progressively introducing to our customers to offer them a differentiated experience that only a Citibank credit card customer can get to enjoy” said Sergio Zanatti, Head of Cards & Unsecured Loans for Citi in Asia Pacific.