Hallyu Experience
Doota Duty Free Store said that it jointly held “K-Wave Experience” event, which introduces the K-fashion, beauty trend and hallyu cultural contents, on June 15 with China’s leading mobile-based beauty app MOCHA and Cosmopolitan China.
At the event, invited Chinese and Korean power creators visited Doota Duty Free Store to experience the K-fashion and beauty trend and seek out and produce creative contents.
MOCHA is a mobile platform which shares video clip-centered beauty and fashion contents, targeting women in their 20s and 30s. It has more than 16 million registered users in China. Ten Chinese creators from MOCHA and Cosmopolitan China have 4.9 million combined followers across social networks in China.
The K-Wave Experience event was broadcast in real time across China via the social media site of Cosmopolitan China and it will be introduced through Chinese mobile channels and Korean mobile channels, such as YouTube, Daum TV Pot and Naver TV Cast.