Low-priced Chinese Electronics
Haier, China’s biggest electronics company, will enforce its marketing in Korea by releasing an ultra-high definition (UHD) TV in the domestic market next year.
Haier Korea Representative Kim Byung-yeol said in his recent interview with a reporter, “UHD TVs are in preparation to be released in the market by next year,” and added, “The headquarters is reviewing when to release which product at what time.”
UHD TVs are spreading quickly in the market as the next-generation televisions with a definition 4 times higher than full HD TV.
In Korea, Samsung Electronics and LG Electronics have each released 65 in. and 55 in. UHD TV models. Haier will compete against these companies by releasing a similar quality UHD TV, but at a lower price to aim for the next-generation TV market.
Haier is selling 65 in., 58 in., and 50 in. UHD TVs in the Chinese market. The 65 in. model is about 4 million won (US$3,681.88), which is 50% cheaper than Samsung’s same size UHD TV sold at 8.9 million won (US$8,192.19).
Haier’s domestic UHD TV release will allow the company to compete with both Samsung Electronics and LG Electronics in affordability. If Japanese companies such as Sony and Panasonic jump into the Korean UHD TV market, the competition will become even fiercer.