Gloomy Outlook

KT Economy & Management Research Lab reported on May 24 that Apple’s iPhone 7 is unlikely to put up a good show in advanced markets like North America and Europe.
KT Economy & Management Research Lab reported on May 24 that Apple’s iPhone 7 is unlikely to put up a good show in advanced markets like North America and Europe.

 

Apple’s iPhone 7, which is expected to be released in September this year, is unlikely to put up a good show in advanced markets, such as North America and Europe, according to a market research firm.

The report released by KT Economy & Management Research Lab on May 24 said “The iPhone 7 will not be able to craete a big success in advanced markets because current smartphone functions are already good enough. Apple is changing its focus on emerging markets.”

In fact, Apple CEO Tim Cook recently made his first visit to India and promised to expand the investment. Earlier, he visited China to sign an investment agreement with Chinese ride-hailing service Didi Chuxing.

The research center expected that Apple would not be able to release an innovative product which far surpasses the previous iPhone 6. It said “As the company is focusing on emerging markets due to the burden of performance, it is now hard to put up both innovation and performance. There are market expectations that Apple will release an innovative product in 2017 to mark the 10th anniversary of the iPhone. However, it is hard to expect an innovation just like the first appearance of the iPhone as technology has leveled upward. Android-based devices in the market are also providing sufficient convenience.”

In addition, the research lab introduced rumors about the iPhone 7. It said that the iPhone 7 will come with a dual-lens camera and remove the 3.5mm headphone port. It added that Apple will add a 256GB storage option and come in three models – the iPhone 7, iPhone 7 Plus, and iPhone 7 Pro. KT Economy & Management Research Lab forecasted, “As rumors show somewhat consistency, a new product will be released with similar specs.”

 

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