On September 5, Samsung Electronics introduced its second half year’s flagship model, the Galaxy Note 3, at the Internationale Funkaustellung (IFA) in Berlin, Germany.
However, Samsung selected the Qualcomm Snapdragon 800 as the smartphone’s processor. Samsung using a processor other than Exynos’ for its flagship model is considered unprecedented by the industry. This is an irreparable humiliation for the reputation of Samsung Electronics System LSI Division, which develops Exynos.
At the beginning of the year, Samsung Electronics System LSI Division installed the world’s first octa-core Exynos 5 OCTA (5410) into the Galaxy S4, to rival Qualcomm. The Exynos 5410 used an architecture technology called big.LITTLE.
However, the Exynos 5410 turned into a disaster. Its heat, architectural errors, and other problems negatively impacted the Galaxy S4’s reputation as well. The mobile communication division turned to the Qualcomm Snapdragon as the main processor at the last minute. Although Exynos is a chip developed by the company’s System LSI Division, it cannot harm Galaxy S4 sales.
The System LSI Division tried to distribute the newly-developed octa-core Exynos 5420 early, but failed to win back the title of the Galaxy Note 3’s main processor.