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Samsung, LG Seek to Take Leadership in VR Market
VR Competition
Samsung, LG Seek to Take Leadership in VR Market
  • By Cho Jin-young
  • May 9, 2016, 01:45
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Korean dance team Jin-jo Crew and Brazil band Rapercussion show performance in front of LG Electronics' virtual reality (VR) camera LG 360 CAM.
Korean dance team Jin-jo Crew and Brazil band Rapercussion show performance in front of LG Electronics' virtual reality (VR) camera LG 360 CAM.

 

Samsung Electronics and LG Electronics are actively creating the ecosystem for virtual reality (VR) contents. The two companies are accelerating the partnerships, which have been established to take the leadership in the VR camera market earlier this year at the same time, with global leading companies.

According to industry sources on April 31, LG Electronics recently produced of b-boying and taekwondo contents along with Red Bull, an energy drink company in Austria, using its VR camera LG 360 CAM and posted them on the Internet, including YouTube.

Korean dance team Jin-jo Crew, which won five major b-boy dance competitions, including World B-Boy Championship, and Brazil band Rapercussion collaborated to produce the b-boying video content. When Rapercussion plays percussion instruments to beat time in a circle, Jin-jo Crew dances inside of the circle. For taekwondo video content, the first extreme taekwondo team “MIRME Taekwondo” performed.

The LG 360 CAM was officially certified as product compatible with Google Street View content standard in March. LG Electronics is continuously joining hands with global leading firms to expand the VR content ecosystem. 

Samsung Electronics formed partnerships with Everland and Facebook. The company set up a Gear VR Adventure room at Everland in Yongin on April 24. With 20 seats at the 4D simulator at the room, visitors can experience T Express and Horror Maze, two most popular rides at Everland, using images produced with Samsung Electronics’ VR cam “Gear 360.”

Previously, the company announced the partnership with Facebook at the Mobile World Congress 2016 held in Barcelona, Spain, in February. Also, it showed the close relationship with Facebook as it provided the Samsung Galaxy S6 and Gear VR to 2,500 developers participated in the annual developer meeting “F8 2016” held last month.

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