Advanced Than OLED
Samsung Electronics suggested the development of quantum dot technology would surpass that of organic light-emitting diode (OLED).
During a press conference held at Samsung Digital City in Suwon, Gyeonggi Province, on May 3, Kim Hyun-seok, president of visual display division (VD) at Samsung Electronics Co., said, “The company has not yet solved the issue that led Samsung Electronics to halt its OLED TV business in 2013. The problems of quality, cost, life span and afterimage have been at a standstill for the past three and a half years.”
Kim also said, “Three and four years ago, it was almost impossible to think that another technology would take over OLED. However, the current pace of technology development is something that even I can’t imagine. I think that the pace of new technology development will catch up with OLED. The technology development of quantum dot is what you would call evolving. It is highly likely to exceed the OLED within one to three years. It is difficult to promise at this moment that Samsung Electronics would launch large-sized OLEDs after two to three years.”
He added, “Samsung Electronics focuses on small OLED panels and keep researching and developing large OLEDs. When the production cost dramatically reduces, there is a great potential for OLED development.”
In regard to the competition of high dynamic range (HDR) technology, which is the most talked about in the TV market this year, with Dolby, Kim said, “Samsung Electronics’ HDR10 technology is closer to the standard. UHD blue-ray players adopting HDR10 are selling like hot cakes and in short supply. Considering the standards and the number of devices in the market, Samsung Electronics will have an advantage over Dolby.”
Quantum dots are tiny particles that are 10,000 times narrower than a human hair and emit a different color of light depending on size. When applied to TVs, the colors are more bright accurate and the images are more vibrant compared to traditional LCDs. Moreover, they consume less power and realizes high definition and durability.
In particular, Samsung Electronics applied HDR1000 technology to all of SUHD TV lineups. Thus, they can accurately express ultra-definition images with brightness peaks of 1,000 nits that are produced by Hollywood studios.
In Korea, the first market in where the company released its new SUHD TV model, initial sales increased more than 40 percent from a year ago, receiving a good response from consumers. The company also expects that upcoming large sport events, including Euro 2016 soccer tournament in June and the 31st Olympic Summer Games in Rio de Janeiro, Brazil, in August, will boost the TV market.
Kim said, “The model will be launched in other markets in earnest from this month and show good response in the global market as well. We will maintain the top position in the global TV market for 11 years in a row with quantum dot TVs