Game Industry

A screenshot from the game Maple Story, Nexon's most popular offering to date.
A screenshot from the game Maple Story, Nexon's most popular offering to date.

 

Nexon Japan announced on September 10 that it acquired 20% of the shares in Shiver Entertainment, a US game developer, by investing 40 billion yen (US$397.7 million, 433.7 billion won) in it. The purpose of the strategic investment is to get the publishing rights for its new games and better penetrate the North American and European game markets. Nexon Japan is planning to release two smartphone and two PC games in the near future. 

John Schappert, founder and CEO of Shiver Entertainment, has 20 years of experience in the game industry as a software engineer, a Super Famicom game programmer, and a supervising manager. He has overseen the development of smash hit games like FIFA, Need for Speed, and Madden NFL. 

“I hope that Nexon’s F2P business expertise and global publishing capabilities will be perfectly combined with our development resources for a win-win partnership,” he said. Nexon echoed by saying, “We’ve made this investment to shore up our multi-platform development side like we did in the three similar contracts concluded in the past.” It continued, “We’re going to partially charge our free games in the North American mobile and tablet PC game market segments.”

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