Samsung Electronics said on April 14 that it was awarded as the most creative marketer of 2016 at the Cannes LIONS International Festival of Creativity, the largest conference of creative communications professionals and advertisers worldwide. The award of “Creative Marketer of the Year” is given to companies that made creative and meaningful marks in marketing sector.
Terry Savage, chairman at Lions Festivals said, “When you look at Samsung’s wins at Cannes Lions, even just last year, what strikes you is the diversity of Lions that they are taking home through their overarching commitment to creativity. They’re excelling across the board, including in areas such as healthcare communications, craft and branded content, as well as picking up a Titanium Lion.”
Samsung has ever steadily refined its marketing approach to a more consumer-centric strategy, which focuses on how its products and technologies can create meaning in the lives of consumers. For example, Samsung’ campaigns in 2015 include ‘Look at Me’ for autistic children, ‘Safety Truck’ for road safety, ‘Every Day is Day One’ for athletes, and ‘Center Stage’ for an enhanced consumer retail experience. To earn these prestigious honors, Samsung collaborated with world-class creative agencies including Cheil Worldwide, Leo Burnett and 72&Sunny.
“We believe that our innovations open opportunities to those who try to reach higher and dream bigger,” said Kim Moon-soo, Executive Vice President of Global Marketing Center at Samsung Electronics. “It is at the center of everything we do at Samsung to enrich people’s lives, and our marketing efforts just reflect this philosophy.”
The International Festival of Creativity is where the world’s companies come together to challenge their creativity in advertising, publicity and marketing campaigns in many different categories. Hosted annually in Cannes, France, the 63rd event will be held from June 18 to 25, 2016 with attendance of more than 15,000 delegates from over 95 countries.