Samsung Electronics and LG Electronics are accelerating the preoccupancy of the next-generation UHD terrestrial broadcasting technology. The two companies, which are competing in image quality with their own models, quantum-dot TV and OLED TV, are also competing to dominate “technology standards” before the first UHD regular services begin broadcasting in February 2017. Since the terrestrial UHD standards will be finally chosen in June, the preoccupancy of UHD broadcasting technologies is expected to emerge as the biggest issue in the market in the second half of the year.
On March 29, LG Electronics demonstrated various ATSC 3.0-based additional services, such as Emergency Situation Awareness (ESA) and broadcasting information provision, at the KBS broadcasting station in Yeouido, Seoul. It is meaningful in that the demonstration was carried out under the actual broadcasting environment, which transmits and receives ultra HD broadcasts in real time, said LG Electronics.
LG Electronics, in cooperation with Seoul Broadcasting System (SBS), Munhwa Broadcasting (MBC) and the Electronics and Telecommunications Research Institute (ETRI) of Korea, succeeded in the experiment that transmits and receives the ATSC terrestrial UHD TV services using the next-generation ATSC 3.0 standard in real time in January.
Previously, Samsung Electronics also succeeded in the real-time experiment broadcasting by using UHD terrestrial broadcast ATSC 3.0 standard in the middle of this month, along with SBS.
This is not the first time that Samsung Electronics and LG Electronics are competing in UHD terrestrial broadcasting technologies around the same time. In particular, the two companies joined hands with the U.S. broadcasting stations to vie for the leadership in technology at the CES 2016 held in Las Vegas, the U.S., early this year. Currently, the European originated DVB-T2 and the American originated ATSC 3.0 are competing for the UHD terrestrial broadcast standard, and the ATSC 3.0 is more likely to become one. This is because the ATSC 3.0 standard transmits data based on internet protocols so it has a higher transmitting efficiency of UHD images and enables two0way services which are combined with the Internet.
Samsung Electronics and Sinclair Broadcast Group demonstrated the broadcast and receiving capabilities of ATSC 3.0 at the CES 2016. The demonstration included UHD High Dynamic Range (HDR) 4K content using ATSC 3.0 in a live transmission originating from a local broadcast TV station in Black Mountain, Nevada, to a Samsung S-UHD TV with ATSC 3.0 receiver at the Samsung Electronics booth in the Las Vegas Convention Center. The company entered into the partnership with U.S. major broadcasters, such as Sinclair and the Pearl TV, in June last year, and has been continuously cooperating to construct the UHD broadcasting environment and to respond to the ATSC 3.0.
LG Electronics, in collaboration with LG Zenith Research Center in North America and broadcasting equipment company GatesAir, held the event at the CES 2016 to receive HDR broadcasts originating from a local broadcast TV station in Las Vegas on a LG OLED TV. At that time, the company showcased its own Internet IP-based broadcast transmitting technology “ROUTE,” stressing its dominant position in the technology. Since the ROUTE efficiently uses the frequency, it can transmit diverse additional services with terrestrial signals.