Korea's top mobile carrier SK Telecom announced that it has launched the “Enjoy Mobile Korea” event on March 23, allowing foreign visitors to have an opportunity to experience its services free of charge.
In the program, foreigners arriving in South Korea will be able to use unlimited voice calling services, up to 5GB mobile data and brand-new smartphones for free. Participating customers can also easily look up tourism information, such as tourist attractions, hotels and popular restaurants, through a "Visit Korea" application offered by the Korea Tourism Organization (KTO).
SK Telecom has teamed up with the KTO and Samsung Electronics for the service. The company will provide participating customers with unlimited voice calling and text message services and 1GB mobile data every day at no charge for five days a week. The state-run tour agency is operating the website, in which foreign tourists can apply for the event, while Samsung Electronics has presented 300 Galaxy Note 5 smartphones.
SK Telecom received applications for the first week event from March 15 to 20. Around 2,500 foreigners applied for the event via the KTO's website and only 250 of them will be offered the service. In particular, 70 percent of the total are from East Asian regions such as China, Taiwan and Hong Kong.
In the "Enjoy Mobile Korea" event, 250 foreigners visiting Korea can use brand-new smartphones free of charge for up to five days every week. Thus, it will benefit a total of 12,000 people a year.
Those who are selected through screening and drawing lots will be offered information about various benefits at the SK Telecom roaming center on the first floor of the Incheon International Airport.