Samsung Electronics announced on March 22 that it has released the new quantum dot-based SUHD TVs in Korea for the first time in the world. The company will release 14 models of the second-generation quantum-dot TV with a screen in sizes ranging from 49 inches to 88 inches in the Korean market, and will add 10 curved SUHD TV models, which are becoming popular in the premium TV market.
Quantum dots are tiny particles that are 10,000 times narrower than a human hair and emit a different color of light depending on size. When applied to TVs, the colors are more accurate and the images are more vibrant compared to traditional LCDs.
In particular, the company applied high dynamic range 1000 (HDR1000) technology to all of the models. Thus, they can accurately express ultra-definition images with brightness peaks of 1,000 nits that are produced by Hollywood studios.
Moreover, Samsung Electronics improved its color accuracy by 25 percent by improving its color-mapping algorithm. The new SUHD TV with improved efficiency of quantum dot materials boasts brighter images and purer color than the previous version with lower power consumption.
The company also dramatically changed its smart service called “Smart Hub.” The new Tizen operating system-based service allows users to search and enjoy contents quickly and easily by combining basic menus and various contents, such as TV program, Internet video clip service and game, in one screen.