“Korean Wave” with Cosmetics

COSON and YG Entertainment will establish a cosmetics marketing corporation in Hong Kong with US$10 million capital. 

On September 3, the two companies held a signing ceremony for Hong Kong joint corporation establishment in Guangzhou, China with Hwanya Cosmetics Group, a company that ranks 3rd in the Chinese industry. 

This joint corporation will be established with a joint investment of COSON and Hwanya Group, and YG Entertainment will participate in the establishment through indirect investment in COSON.

A COSON representative said, “COSON’s research and development and production abilities will be combined with Hwanya Group’s distribution network and YG Entertainment’s global content and marketing abilities,” and added, “It will become an unprecedented synergetic cosmetics company.”

YG Entertainment will be in charge of developing the joint corporation’s brand and general brand marketing, using its successful marketing strategies for PSY, Big Bang, 2NE1 and other global artists. 

Hwanya Group will have the right of sales in all of China for the cosmetic productions released by the joint corporation. 

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