South Korean tech giant Samsung Electronics has been the world’s largest TV seller in 2015 on the back of the strong performance of SUHD TVs, its high-end models that was released last year.
According to global market research firm HIS on March 1, Samsung Electronics held the top spot in the global TV market last year, taking 27.5 percent in annual sales and 21 percent in shipments.
In addition, the company the company has set “double crown” records, which means the leader in the segment in terms of sales and shipments, for 10 years in a row. Samsung Electronics has sold about 427 million TVs in global markets for the past decade since 2006.
In particular, the company had a 34.1 percent share in the UHD TV market in terms of sales last year, maintaining the mid-30 percent level for a second successive year from 35.3 percent in 2014. Accordingly, Samsung is leading the premium TV market on the back of SUHD TV models with quantum dot displays.
This year, it is planning to strengthen the premium TV market invasion with the 2016 Quantum Dot Display SUHD TV lineup, which integrates its advanced technologies. The Samsung SUHD TVs, which use eco-friendly quantum dot displays, features the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit HDR minimum for a higher level of contrast between light and dark images, and 10-bit Quantum dot display, offering remarkable true-to-life picture quality.