Outdoor Shop in Bali
Mountia, an outdoor brand owned by Dongjin Leisure Co., has opened its store in Bali, the most popular destination for both adventurers and those in need of a little relaxation in Indonesia. It is the third store in Indonesia alone.
The company opened the first two stores in Jakarta and Puri in Indonesia last year, and the third store in Parkson Department Store, which is located in Discovery Shopping Mall in Bali, for the first time in the domestic fashion industry, successfully pushing into the Southeast Asian market.
Based on its geographical location, which is the favorite tourist destination in Indonesia, Mountia is planning to attract not only local residents but also foreign tourists as potential customers.
Due to the hot weather, Southeastern countries were not attractive markets for outdoor sportswear companies to enter. However, the demand for outdoor sportswear products is on the increase as more and more people in the countries want to buy functional products owing to huge daily temperature ranges and frequent weather changes.
An official from Mountia said, “It is meaningful in that the company has tapped into the Southeast Asian market for the first time in the domestic outdoor sports clothing and equipment industry and opened the third store in the market. We can say that Black Yak is strengthening its position as a global luxury brand, and Mountia will make another success story in the global market with products developed by entirely with domestic technology and reasonable prices.”
Meanwhile, Mountia will participate in the ISPO Beijing 2016 to be held in Beijing, China, from Feb. 24 to 27, accelerating its overseas expansion.