Global Marketing for Spring 2016

Eland has appointed Park Shin-hye as Roem’s new model for global marketing for 2016.
Eland has appointed Park Shin-hye as Roem’s new model for global marketing for 2016.

 

Eland has appointed Park Shin-hye as Roem’s new model for global marketing for 2016.
Eland has appointed Park Shin-hye as Roem’s new model for global marketing for 2016.

 

Eland has appointed Park Shin-hye as Roem’s new model for global marketing for 2016.
Eland has appointed Park Shin-hye as Roem’s new model for global marketing for 2016.

 

Eland has appointed Park Shin-hye as Roem’s new model for global marketing for 2016. Roem is Eland’s brand for women’s casual wear.

An Insider said, “Park Shin-hye enjoys worldwide recognition including in China and holds a public image as  lovely and familiar to the international public…. The company considered her public image to be precisely matching the brand image of ROEM, which is preparing new features for 2016.”

Actress Park Shin-hye has recently finished a photo shoot for ROEM’s pictorial for the spring of 2016. The new pictorial will feature rose quartz serenity, a color selected by Pantone for the up-coming spring. The pictorial will showcase Park Shin-hye’s trendy looks that mix well with the romantic sensibility expressed by the rose quartz serenity color.

Another insider commented, “The combination of trendiness and loveliness which represents Park Shin-hye’s public persona proves to aptly elicit positive responses from women in their 20s and 30s…. With the new appointment of the model, the company is planning on establishing ROEM as a global brand.”

In celebration of the appointment  of the new model, ROEM will launch a prize giveaway via its SNS channels on Facebook and Instagram.

The prizes will be apparel worn by Park Shin-hye in the pictorial. Information about the event is available at the aforementioned channels.  

The photos from “Park Shin-hye pictorial for the spring of 2016” are going to be sequentially released through ROEM’s official website.

ROEM’s trench coat worn by Park Shin-hye is one of the must-haves, recommended by ROEM, and will be available at 180 stores nationwide beginning on Jan. 29.

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