In celebration of “The Year to Visit Korea (2016-2018),” the Ministry of Culture, Sports and Tourism in Korea and The Visit Korea Committee will co-host The Korea Grand Sale from Feb. 1 to 29.
Designed to attract Chinese tourists during the Chinese New Year’s Holidays, the Korea Grand Sale will consist of various promotional events featuring airlines, hotels, department stores, duty free shops, shopping malls, supermarkets, and theme parks.
During the Korea Grand Sale period, foreign tourists can enjoy a full measure of a pleasant holiday. Those who travel by coach will be entitled to the K Travel Bus, the 1+1 deal free pass, which is exclusively offered to foreigners. Jin Airlines will provide travelers arriving from overseas with up to a 73 percent discount. Shilla Stay will offer a 50 percent discount with a 1+1 deal breakfast. Hyundai I-Park Mall will offer foreigners a seaweed gift set and a free pass to use its ice rink. The Etude House will offer up to a 50 percent discount, whereas Lotte World will provide a free pass to use its facilities in the amusement park and a 30 percent discount for ice rink admissions.
In particular, Jeju Airlines, which concentrates its routes on connecting China and Korea, will offer up to a 96 percent discount for fares. Lotte Duty Free Shop will provide vouchers for accommodations in Jeju for those who make purchases worth upwards of US$3,000.
During the Korea Grand Sale period, foreign fans of Hallyu stars will have a pleasant time with their Korean stars. Titled “Shopping Date with Hallyu Stars,” this event is designed to mix a shopping experience with the Hallyu phenomena. Participants selected through a pre-event online draw will be entitled to a free round-trip airfare and hotel stay, in addition to a pleasant date with the Korean stars. In addition, various prizes such as airfare, hotel stay, cosmetics and tickets will be offered to the participants through the local online and SNS channels in China, Taiwan, Hong Kong and Japan.
Meanwhile, Tourist Service Centers (TSC) will be set up in major shopping districts like Myeongdong ,Dongdaemun, Yongsan, Hongdae and Gangnam to provide tourism information and WiFi services. The organizers plan fun events like photo times at the snow ball photo zone in line with the amount of money shoppers spend. These events are expected to add extra fun to the shopping experience.
Minister of Ministry of Culture, Sports and Tourism (MCST) Kim Jong-duk said, “By hosting in February, organizers are hoping that this year’s Korea Grand Sale will play a role as a stepping stone toward spreading around the world the knowledge about the year to visit Korea (2016-2018)…. We wish the event will spearhead other programs designed to attract foreign tourists, pushing the number to 20 million.”
More information on the Korea Grand Sale is available at www.koreagrandsale.co.kr/en