Love of Coffee
It is not an exaggeration to say that Korea is a “coffee nation” when eight out of ten Koreans drink two or more cups of coffee and seven percolate coffee in their homes.
On Jan. 20, the Seoul Café Show said that they published a “Korea Coffee White Paper” after conducting a survey of 1,076 participants in and visitors to the Seoul Café Show and the World Coffee Leaders Forum last year.
According to the survey results, when asked about how many cups of coffee they drink a day, 36 percent said that they drank two cups of coffee a day on average, holding the lion’s share. Twenty-five percent and 15 percent said that they drank three and four or more cups of coffee per day, respectively. This means that 76 percent of the respondents drank two or more cups of coffee a day.
Sixty-one percent said that they chose cafes due to the taste of coffee they served, followed by prices (20 percent), accessibility (13 percent) and side menus (5 percent). The number one reason was far apart from number two.
Seventy-one percent said that they percolate coffee at home. Among them, 40 percent answered that they did that for three months to two years, taking up the largest portion. Those who have percolated coffee at home for over four years accounted for 19 percent, enjoying a café-like atmosphere at home.