Home Appliances in Africa
Samsung Electronics will start the operation of its new refrigerator and TV set assembling line in Zimbabwe, Africa. The company, which has established a production line in Zimbabwe, is also strengthening its localization strategy in African countries.
According to industry sources on Jan. 18, Samsung Electronics has invested US$10 million (12.12 billion won) in Zimbabwe from the first half of last year to build a local line to assemble 50,000 refrigerators and the same number of TVs every year. The plant will produce 28 to 55-inch TVs and six models of refrigerators, and expand manufacturing models depending on the TV market conditions in the future.It is a production facility to import and assemble parts into a complete product. Since Zimbabwe imposes high tariffs on complete products produced from other countries, it is better to produce TVs and home appliances through local partners.
Currently, Samsung Electronics has 210 strong points around the world, including production subsidiaries, sales subsidiaries, design centers and research institutes. The company also has around 320,000 executives and workers in 84 countries across the globe. This is due to the company seeks to strengthen localization and efficiently operate the organization. Samsung Electronics has 15 regional managing systems in North America, Europe, Southeast Asia and Africa as well as Korea.