E-Land SPA Brand
The E-Land Group has spread out rapidly throughout China as it has increased its specialty retailer of private label apparel (SPA) brand stores by 30 percent in just a year.
The E-Land Group (President Park Sung Su) has created a prominent position in mainland China by expanding its stores in southern China in cities such as Guangzhou and Shenzhen and in the southwest region in cities such as Chengdu and Chongqing. Its existing market is in the northern area near Shanghai.
Current expanding SPA brands in China are casual brand Spao, Who.A.U, woman-focused brand Mixxo, and shoe brand Shoopen. It expanded up to 38 stores in 2015, which means that every month three stores have been added to. As E-Land retailers have buckled down to being spread in 2016, it is expected to grow rapidly in China.
“In 2013, we started competition with global SPA brands in China by launching casual SPA brand SPAO and women SPA brand Mixxo in China, and advanced shoes SPA brand Shoopen this year. In China, SPA brands have gotten local people’s attention, so that we are going to open about 50 more stores for the first half of next year,” E-Land spokesperson said.
“SPA brands such as Spao, Mixxo, and Who.A.U will become new content for Chinese retailer shops in the future,” E-Land spokesperson in China said.
Meanwhile, the E-Land Group has been operating 17 Spao, 12 Mixxo, 76 Who.A.U, and 2 Shoopen stores throughout China.