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"Pororo" National Character and Global Brand
Entertainment
"Pororo" National Character and Global Brand
  • By matthew
  • July 18, 2013, 05:03
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Pororo, The Little Penguin, created by Ocon
Pororo, The Little Penguin, created by Ocon

 

A real-time satirical animation titled "The little Penguin Pororo" was introduced in 2003 by Ocon Inc. "Pororo" is now widely recognized as the first and best example of Korean cultural content being globalized. 

Pororo, which has grown into a national character and global brand, earned approximately 800 billion won in 2011 in Korea alone. This equates to every Korean child aged three to seven spending roughly 300,000 won on Pororo-related goods.

Pororo reached the finals of the world's top three film festivals and aired in 127 nations. Particularly in France, it had the record high audience rating of 51.7% in 2005.

Pororo's economic ripple effect is estimated at 5.7 trillion won per year, with its brand value standing at 400 billion won. In regards to why Pororo has been so successful, Kim Il-ho, CEO of Ocon Inc., has said, "We created a series of five-minute episodes based on ordinary children's daily lives.We use easy-to-understand words and expressions at a 10% slower tempo. We also tried to meet the children's expectations."