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Cheong Kwan Jang’s Limited Special Edition Gains Popularity
Red Ginseng Special
Cheong Kwan Jang’s Limited Special Edition Gains Popularity
  • By Lee Song-hoon
  • December 15, 2015, 02:45
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To celebrate the 116th anniversary of its founding, the Korea Ginseng Corp (KGC) has released four limited special edition products.

With the concept of “sharing love,” the limited edition is available in four products: “Red Ginseng Extract Special Edition,” “Sharing the Sweet Heart,” “Sharing Healthy Happiness,” and “Donginbi Diffuser.” These products are produced in small quantities with a special design that differentiates them from existing products.

In particular, “Red Ginseng Extract Special Edition to Celebrate the 116th Anniversary of Founding” is a red ginseng extract, the best-selling product of Cheong Kwan Jang, with a design in collaboration with Royal Albert, a traditional British bone china brand with 100 years of history. It is also in high scarcity with limited production. In order to express gratitude and love, the product is produced in a heart shape. With high demand of consumers to seek presents for family healthcare during the winter time, the product surpassed the sales of special sets, which were launched last year to celebrate the 115th anniversary of its founding, in the first week after the release. Some stores are even out of stock.

The Sharing the Sweet Heart and the Sharing Healthy Happiness gift sets consist of red ginseng candies, red ginseng tea and red ginseng slices with modern design packaging and Chagall paintings. Due to reasonable prices and high quality, it is popular as a gift. The Donginbi Diffuser gift set, which delivers the healthy energy of red ginseng, is also gaining popularity from customers who are looking for special gifts for New Year’s.