JNU Global Succeeds in Entering Chinese Market with ‘Society’ of Wonki Sansam

The Society, an e-commerce gaming multi-platform developed by Wonki Sansam, has finally succeeded in pushing into the Chinese market.

According to industry sources, JNU Global (CNB Tec), whose largest shareholder is Wonki Sansam, signed a contract in China on Dec. 8 (local time) to acquire a 30 percent stake in “Harbin Dongfang Yunzhi Science Technology Development Ltd. (Dongfang Yunzhi),” a game developer headquartered in Heilongjiang Province. Earlier, JNU Global (CNB Tec) signed a deal with Wonki Sansam in October to exclusively supply the Society at home and abroad.

With the latest contract, Dongfang Yunzhi has decided to allocate and invest 200 million yuan (US$3.08 million or 3.8 billion won) to promote the Society for the initial phase. In the future, the company will continuously increase marketing costs to help the Society successfully soft-land in the Chinese market. Also, JNU Global will take over a 30 percent share in Dongfang Yunzhi. It is believed that it seeks to localize the Society early by taking an equity stake in Chinese game company.

Meanwhile, Dongfang Yunzhi has subsidiaries, including “Heilongjiang Province Zhaodong City Agent LLC,” which provides services of intelligent transportation systems (ITS) across Heilongjiang Province and Zhaodong City, and “Beijing Zhonghai Culture Development LLC,” an outsourcing production of China's state-run China Central Television, or CCTV.