Award-winning Efforts
Hyosung has won an award for the company’s in-house newsletter at the 2015 Korea Communication Award ceremony hosted by the Korea Company In-house Newsletter Association on Nov. 2. Issued by the Ministry of Gender Equality and Family, the award recognizes unique content of Hyosung’s in-house newsletter, “HYOSUNG,” and its contribution to revitalizing corporate culture.
Founded in 1980, HYOSUNG issues 1 million copies at the beginning of each month. Distributed to more than 100 companies in the domestic and international business fields, “HYOSUNG” represents a key internal communication channel and the center of public relations to inform customers, suppliers, and government officials about the latest news on Hyosung.
With 440 million copies issued so far, “HYOSUNG” has featured 3.07 million employees and interviews with 50 celebrities. Among the celebrities that have appeared in the newsletter are Kim Sung-geun the baseball coach, Um Hong-gil the hiker, Keum Nan-sae the conductor, Park Kyung-cheol the doctor, and Son Yeon-jae the gymnast.
Based on employees’ opinions, “HYOSUNG” made changes to its format and design to improve readability. Dealing with current management issues such as new growth engines, the current government’s “creative economy” policy, global competitiveness, and social responsibility, “HYOSUNG” serves to foster constructive corporate culture.
Cho Hyun-jun, director of the strategic division, said, "The in-house newsletter is a key mechanism for internal communication, which helps key decision makers to reflect the views of the employees.” He added, “Through the operation of various communication channels including in-house broadcast (HBS), the company plans to work towards revitalizing a healthy organizational culture.”
Meanwhile, Hyosung has recently won a CSR Award for the company’s involvement in outreach activities like delivering tuna to marginalized communities and offering firefighters gloves made with Hyosung-made non-flammable fabrics. What is noteworthy is that the company’s efforts in capitalizing on social networks like Facebook by encouraging widespread participation from ordinary citizens in the company’s outreach events.