The Korea Tourism Organization (KTO) said that a promotional Korean tourism video called “Go to Korea!” aired in “1st Look,” a weekly lifestyle show on NBC, for 30 minutes around the U.S. on Nov. 21 (local time).
NBC’s 1st Look is a TV program in which an American actress, the main host, travels to other countries and experiences each country’s unique taste, lifestyle and culture. In the Go to Korea! episode, Cat Greenleaf, the host of NBC’s three-time Emmy-Award-winning series “Talk Stoop with Cat Greenleaf,” and Im Tae-kyung, a South Korean musical actor, visited major tourist attractions in Korea and introduced Korean food and culture to American viewers.
They traveled to major attractions in Seoul, Busan, Pyeongchang in Gangwon Province and Hadong in South Gyeongsang Province in early October, and were filmed while trying Korean cuisine and experiencing Korean culture and lifestyle,thus promoting Korean tourism. In particular, the video showed dynamic images of Korea’s big cities as well as the nature and static Korean culture, presenting Korea’s unique charms.
Chung Sung-ae, head of the brand marketing team at the KTO, said, “This broadcast is expected to get an advertising effects worth more than 1.3 billion won [US$1.12 million]. Considering the fact that the video was aired on Saturday night, which is prime time, after Saturday Night Live, the popular weekend program on NBC which is broadcast throughout the U.S., the effect will be much greater.”
The video clip can be viewed here.