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Naver Declares ‘Mobile Only’ Strategy, Going Head-to-head with Google, Alibaba
Centered on Live Search
Naver Declares ‘Mobile Only’ Strategy, Going Head-to-head with Google, Alibaba
  • By Cho Jin-young
  • November 18, 2015, 02:15
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Naver CEO Kim Sang-hun declares the company's “Mobile Only” strategy during a keynote speech at the Naver Connect 2015 conference in Grand InterContinental Seoul on Nov. 17.
Naver CEO Kim Sang-hun declares the company's “Mobile Only” strategy during a keynote speech at the Naver Connect 2015 conference in Grand InterContinental Seoul on Nov. 17.

 

Naver, the nation’s leading search engine, will go head to head with global IT giants such as Google and Alibaba in the borderless mobile-based service market.

Naver CEO Kim Sang-hun said at the Naver Connect 2015 conference at the Grand InterContinental Seoul on Nov. 17, “A mobile device has become a vital part of our everyday lives, just like a part of the body. We will provide optimized services so that users can find the most meaningful content at the moment, enjoy without delays, and share vivid experiences on the spot in real time with anyone in other regions.”

It means that the nation’s largest online portal operator officially announced that it will reorganize all services, including search, into a mobile-centered “mobile only” platform, going beyond a “mobile first” platform to move from personal computers to mobile devices.

Also, Kim added, “As the company successfully made Naver LINE a global brand 15 years after the launch in Japan, we will expand to overseas markets with Naver Band, Works Mobile and V app.”

Han Seong-sook, head of Naver’s services departments, considers the content service that meets the needs of users, a game changer. She stressed, “In the mobile world, the company should offer idealized information after analyzing not only fixed elements, such as a user’s age, gender and device, but also variable elements, like location, tastes, interests and state of use. We are planning to allow users to change their first mobile page of Naver at their pleasure. In fact, the percentage of users who set their home screens reaches 50 percent of the number of daily main users.”

Naver also launched the “Live Search” service to provide living information in the mobile platform. It is a new mobile search service which connects “integrated search” and “knowledge search” in the time of searching via computers. In addition, the service provides tailored information considering the context of users’ needs.

Kim Kwang-hyun, head of Naver’s search research center, said, “For Live Search, we developed a new search system called the Burst, Real-time, Event-Wise Search System. We will enable users to receive information within 0.03 seconds after Big Data’s massive information processing.”