Baking in Vegas
The SPC Group, a Korean pastry conglomerate, announced on Nov. 4 that it has opened Paris Baguette Café and Bakery in Las Vegas, the world’s largest entertainment city, for the first time in the domestic bakery industry. It is Paris Baguette’s 44th store to open in the United States.
Paris Baguette Café in Las Vegas is 408 square meters and is formally described as a bakery and restaurant. It is located at the Grand Canal Shoppes at The Venetian and Palazzo, two popular hotels in Las Vegas. With a Venice-inspired interior design, it is one of the most popular tourist attractions in the city.
The store carries American favorites from sandwiches, croissants, muffins and cakes to souvenirs, such as diverse gift sets, tumblers and mugs with images and words symbolizing Las Vegas. These souvenir products can only be purchased at the Las Vegas store. Also, it provides visitors with a space where they can rest comfortably while viewing the shopping mall and the artificial canal.
Since launching the first outlet in the U.S. in 2005, Paris Baguette has been steadily expanding its stores in hub cities in the East and West Coast. It opened cafes in New York, New Jersey, Boston and Philadelphia in the East Coast, while opening them in Los Angeles, San Francisco, San Diego and Orange County in the West Coast. In particular, Paris Baguette opened seven stores in the main business districts in Manhattan, New York alone, capturing New Yorkers’ fastidious tastes and successfully targeting the U.S. market.