Gearsteal

Straps of the Gear 2 Mendini Edition, which Samung Electronics produced in collaboration with Alessandro Mendini, a world-class Italian designer.
Straps of the Gear 2 Mendini Edition, which Samung Electronics produced in collaboration with Alessandro Mendini, a world-class Italian designer.

 

According to Strategy Analytics (SA) on Nov. 3, Apple sold 450 units of the Apple Watch in the world smartphone market, ranking first with a market share of 73.8 percent in the third quarter of this year.

Samsung Electronics, which caught the first spot with a 70 percent market share was nudged out of the top as its market share nosedived to 9.8 percent. The reason for these results is that the Apple Watch expanded its market when it was launched this past spring, but sales of the Gear S2 were not included in this survey, since it hit the shelves in October. As a consequence, the products are expected to have fierce competition beginning in the fourth quarter after October, when the Gear S2 was officially launched.

Last month, all 1,000 reserved units of the Gear S2 were sold out in a reserved sale event before its official launch in Korea. It is said that the Gear S2 has been enjoying strong sales with an average of 2,000 units sold a day.

The Gear S2 Classic with a leather strap even went through a shortage due to a lack of inventory. The Gear S2 is outselling the previous Gear S, Samsung Electronics explained. A total of 30,000 units of the Gear S were sold one month after it hit the market.

With an eye towards maintaining strong sales of the Gear S2, Samsung Electronics began its global launch. Last month, the product began to sell in China. This month, the Korean tech giant will receive pre-orders in the U.S. and the U.K. while holding showcases.

In line with the global launch, Samsung Electronics will release a wide variety of straps for the Gear S2 in partnership with a large number of designers and brands. The company will launch various straps in collaboration with Italian maestro Alessandro Mendini, Case-Mate, Casetify, Chow Tai Fook, Incipio, iTFit and SLG Design among others.

Four kinds of straps titled “The Gear S2 Alessandro Mendini Edition” will come in four colors – black, dark brown, navy and blue-black. The exquisite straps are drawing great attention from consumers even before their launch.

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