CJ E&M has selected 50 small and medium-sized enterprises (SMEs) to take part in the “2015 Mnet Asian Music Awards (MAMA),” which will take place in Hong Kong in Dec.
Earlier this month, the company received applications from SMES, who want to tap into Chinese markets, along with the Small and Medium Business Administration, the Corporate Partnership Foundation, and the Korea Trade Investment Promotion Agency (KOTRA). It finalized the list of 50 SMEs through the evaluation carried out by the panel of judges and KOTRA.
CJ E&M will provide benefits to the companies such as join exhibition halls, export counseling rooms, one-way shipping fees, and free interpretation services. Also, it will offer mentoring programs, opportunities for promotion, marketing activities at home and abroad, and buyer meetings before the event.
This year, in particular, CJ E&M will create opportunities that allow SMEs to meet Chinese consumers by introducing “2015 MAMA Pre-Week.” Starting from Nov. 28, it will hold the product sales promotion event at Plaza Hollywood in central Hong Kong.