Light Promotion
LG Electronics will light its headquarters building, LG Twin Towers, in order to actively promote its main OLED TV products.
The company announced on Oct. 19 that it will spell out the words “OLED” using window lights on the LG Twin Tower West Wing from 9 p.m. to midnight four times a week, from Oct. 21 to the end of the year.
Taking advantage of its geographical location by the Han River, which can be seen from many angles, LG Electronics also promoted its strategic G series smartphones, including the G3, with lighting on the LG Twin Towers. The company expects that the overtime hours of employees will be reduced during the period, since all the lights except for those needed must be turned off.
The LG OLED TV can produce perfect blacks, because each pixel in an OLED panel can be lit individually, without backlights. Also, it generates vivid and even colors, even from a wide viewing angle.