Growth Direction

Director of Naver Ryu Bong-suk explains Naver Post during the East Asia New Media forum at the 63 Convention Center, Seoul on Oct. 14.
Director of Naver Ryu Bong-suk explains Naver Post during the East Asia New Media forum at the 63 Convention Center, Seoul on Oct. 14.

 

The Korea Internet Newspaper Association hosted a forum titled “East Asia New Media” at the 63 Convention Center in Seoul on Oct. 14.

Ryu Bong-suk, director at Naver, and Hwang Sun-ah, head of Kakao Brunch, gave presentations on each company's media content distribution platform and visions for the future of each platform.

Ryu compared Naver Post, which is emerging as a new content distribution platform, to an apartment. Naver intends to drive the Post to be an assembly place of a variety of content, like an apartment where producers of content and users can communicate with each other.

Hwang introduced content-publishing platform Brunch, which has been only 4 months since its beta version started. The industry paid a lot of attention to Kakao's new service, when new CEO Rim Ji-hoon used the platform as the first channel to communicate with Kakao users.

The most notable characteristic of Brunch is that it minimizes decoration and management functions, and instead provides an environment to help people create high-quality content by focusing on writing.

Lee Hyun-suk, director at Twitter Korea, made a presentation with the title, “Distribution of New Media Content and Business Platform,” explaining the direction of media using Twitter. She stressed various kinds of functions of Twitter as new media, while introducing examples of the use of Twitter as media in the global market.

With regard to the trend of new media in East Asia and cooperative measures, China Central Television's Seoul Bureau Chief Roh Sunghae and Higashioka Toru, correspondent at the Asahi Shimbun, talked about the present conditions of new media in China and Japan, respectively.

Roh remarked, “Mobile-related industries such as mobile banking, education, and tourism are becoming hot issues in China,” adding, “With Chinese IT companies like Baidu and Alibaba strengthening their investment in the mobile industry, the mobile ecosystem is changing.”

The forum was held to enhance mutual understanding by exchanging information on the conditions of and changes in the new media market in the three East Asian countries, and to establish measures aimed at actively responding to a change in the media environment.

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