The Visit Korea Committee announced the results of a survey of 2,471 foreign tourists who visited tourist information centers in nine special tourist zones in Seoul on Oct. 14. The results show that 92 percent of the respondents said that they were satisfied with their trip to Seoul or Korea. They also revealed that 91 percent of them were willing to revisit Korea.
The four most popular reasons to return to Korea were shopping (37 percent), accessibility (23 percent), local sightseeing (23 percent), and hospitality (11 percent), the survey found. In addition, the top three most inconvenient things for the survey respondents were the communication barrier at 58 percent, followed by transportation (16 percent) and rip-offs (13 percent).
The Visit Korea Committee is actively holding the K Smile Campaign in order to make improvements to matters that foreign tourists feel inconvenient about and make Korea a country that they want to come back to in the future.
Further, the committee is planning to spread a strong hospitality culture by way of a wide array of programs and events such as an broadcasting an online Smile Relay campaign. The committee hopes that the success of such programs and events will lead to the success of the Visit Korea Years 2016-2018 and the Pyeongchang Winter Olympic Games in 2018.
On the other hand, the committee held the inauguration ceremony for the 13th class of the Smiling Angels for Korean Tourism at the LW Convention Center in Seoul on Oct. 8. Over 100 Korean and foreign college students studying in Korea were selected as the smiling angels. They will conduct their activities in 20 teams. They will hold a hospitality campaign for foreigners and take part in various programs to promote Korean tourism.