Strategy Hyundai
The Hyundai Motor Group’s strategic products for specific markets are making a significant contribution to its overseas sales, in spite of a drop in overall sales attributable to factors including the slowdown of the Chinese economy.
According to industry sources, Hyundai Motor Company and Kia Motors sold a total of 1,255,699 region-specific vehicles, which are grouped into 18 models, between Jan. and Sept. this year, to show 15.6 percent growth from a year ago.
Such models include Beijing Hyundai’s Mistra for supply to the Chinese market. The sales volume of the mid-size sedan totaled 111,841 for the nine-month period, up 16.0 percent from a year earlier. Another example is the Hyundai i20 available in Europe. Its sales volume between Jan. and Aug. 2014 was 50,782, but the number rose to 61,797 in the same period this year.
In India, the Hyundai Creta made its debut in July this year, and the compact SUV topped the list of the best-selling SUVs there for three months in a row. The cumulative sales volume exceeded 23,000 in just three months. In the Russian market, the Hyundai Solaris and the Kia New Rio are increasing popularity, too.