Serif Television
Teaming up with French furniture designers Ronan & Erwan Bouroullec, Samsung Electronics has launched the Serif TV in the Somerset House on Sept. 21 (local time), as part of this year’s London Design Festival.
The Bouroullec brothers are French industrial designers whose artistic motives are known to be largely based on nature. The Serif TV has been created to resemble the serif font letter “I” when viewed side-on.
They were heavily influenced by typography when setting up their design. Like typographers designing a letter, they studied both the object and its interaction with the space around it. Also, there's a fabric panel on the TV's backside to hide connectors and ports. The Serif TV offers a simple menu with Bluetooth speaker functionality, a photo gallery, and a simple clock mode as well as smart TV functions. It is also equipped with "curtain mode," which refers to an opaque filter that appears on the screen resembling a fabric on which a menu will appear for watchers to select additional functions.
"From the outset of designing the Serif TV, our aim was to craft an object that fused technology with our knowledge in furniture design and to create a solid presence that would sit naturally in any environment," said Erwan Bouroullec.