Day of Gratitude
Nongshim (CEO Shin Choon-ho) released a business blueprint for Baeksansoo, its natural mineral water, on the 50th anniversary of the company’s foundation.
Nongshim has been a leading company in the snack and noodle market since its foundation on Sept. 18, 1965. In popular perception, the company is known for rolling out sensational products like Shin Ramen and Sae-woo-kkang.
During the last half century, Noshim has joined the ranks of global companies exporting products to about 100 foreign markets. Introducing innovative products, Nongshim has successfully shaped trends both in domestic and foreign markets.
On Sept. 17, Chairman Park Jun and President Shin Choon-ho gathered with 200 employees at the headquarters in Shindaebang-dong, Seoul to celebrate the 50th anniversary.
At the ceremony, Chairman Park Jun said, “The development history of Nongshim is representative of the whole country’s industrial development history. During that time, the company has led the culinary culture of the country.” Park continued, “In the 70s, at the crossroads of life and death, the company rolled out innovative products like Jajangmyeon, Beef ramen, and Sae-woo-Kkang.” Then Park turned to his employees and said, “Based on the half-century experience and accumulated knowledge, let’s continue to grow with Backsansoo until the company reaches its 100th anniversary.
The construction of the new plant to produce Baeksansoo is scheduled to be completed in Oct. Based on its experience of producing the top-selling bottled mineral water in the past, Noshim plans to grow Baeksansoo into a premium global brand for bottled water.
Recently, Nongshim has switched the company’s focus from the past paradigm concept of “safety and convenience” to “ health and happiness.” Nongshim is determined to continue the legendary success of Shin Ramen by continuously introducing innovative and creative products like Jjawang.
Meanwhile, in celebrating the 50th anniversary, Nongshim sends out gifts to employees at home and abroad. The gifts contain 50 flagship products of Nongshim including Shin Ramen, Jjawang, Neoguri, and Sumi chips. A spokesperson for the company said that these gifts are intended to send the message of the company’s gratitude to employees for their hard work.