KGC (CEO Kim Jun-ki) announced that they, together with the United Nations Children's Fund (UNICEF), agreed to co-sponsor a campaign titled “Happiness Sharing” on Aug. 27.
Via this agreement, the KGC is bound to donate 2 percent (approximately 300 million won or US$253,000) of the proceeds generated during the Happy Sharing campaign (Sept. 4-28) to UNICEF. The donations will be used for a UNICEF program centered on improving children’s nutrition and education.
In addition to that, KGC is planning to help its customers to voluntarily participate in making donations by placing a UNICEF donation box on the counter at thousands of Cheong Kwan Jang stores across the country.
Ahn Sung-ki, the spokesman in a Cheong Kwan Jang commercial and goodwill ambassador for UNICEF, attended the sponsorship signing ceremony. Ahn said, “I'm pleased to be part of this significant event,” adding, “I hope many more people will participate in helping children who suffer from various adversities.”
In a bid to spread the knowledge about the Cheong Kwan Jang-led Happiness Sharing campaign, the KGC is planning to conduct a video relay where celebrities will send cheerful messages for the campaign through SNS.
From now on, via the co-sponsorship of the Happiness Sharing campaign, the KGC and UNICEF are going to work together in other programs including delivering the donations to those in need.
Park Jeong-hwan, head of the marketing team, said, “The KGC’s co-sponsorship with UNICEF set it apart from other cases where an individual company makes donations unilaterally in that, here, the KGC let its customers experience directly what helping children by making donations is like,” adding, “Such an experience will make the thanksgiving holidays more meaningful than merely giving presents to acquaintances.”
The KGC is currently involved in various social contribution activities including support for surgery costs for the disabled via voluntary donations by KGC employees and 1:1 matching grants.