Emerging Hyundai
Hyundai Motor’s local strategic car models, which the company have been working on for a long time, are seeing good results in emerging countries.
According to industry sources on Aug. 25, the Hyundai Creta, a local strategic small and compact SUV model that was released in the Indian market last month, ranked first in terms of sales among 23 SUV models on the Indian market by selling 6,783 units in July.
The Creta accounts for 93.8 percent of the increase in sales of Hyundai Motor in India, boosting sales in the Indian market.
In the Russian market, Hyundai's Accent subcompact, locally known as the Solaris, sold 10,251 units in July, claiming the top-selling spot. Also, the Kia Pride subcompact, called the Rio in Russia, came in second with 9,151 cars sold last month. The two models beat the Lada Granta, which is the most popular model of local automaker, for the first time. The two vehicles’ sales were up 4.8 and 33.5 percent, respectively, from a year earlier. In Brazil, the HB20, its local strategic subcompact model, ranked third in sales among passenger vehicles. Based on this, Hyundai Motor recorded the largest monthly sales figure last month for this year.
The results of Hyundai’s local strategic car models are more meaningful as global sales are decreasing. The global sales of Hyundai Motor in the first half of this year amounted to 2.42 million units, down 3.2 percent from last year. In contrast, sales of its 19 local strategic car models exceeded 1 million units as of May, up 15.2 percent from last year.