Cho Yang-ho, Chairman of Korean Air was appointed the first East Asian ambassador of the Peace and Sport Foundation on February 17 during a reception held at the World Olympians Association reunion center in Vancouver. “I am deeply honored to be invited to become an ambassador for this great organization. I strongly believe that sport can change lives and help to spread peace around the world. Peace and Sport opens the way to promote this noble cause and the entire team from Korean Air is delighted to be involved,” said Cho at the reception. The Peace and Sport Foundation is an international non-profit organization which aims to promote world peace through sports and was founded in 2007 by Joel Bouzou, the current General Secretary of the Modern Pentathlon International Union.
Cho's contribution to promoting world peace through sport as president of the Korea Table Tennis Association and vice president of the Asia Table Tennis Union contributed to him being selected for the ambassadorship. IOC Member, Prince Albert II of Monaco, who is also one of the nine active ambassadors of the foundation, together with Joel Bouzou, presented Cho with the emblem of the dove to symbolize his commitment.
The Peace and Sport organization has a list of prestigious ambassadors, including IOC vice-president, Mario Pescante, IOC members Prince Nawaf Faisal Fahd Abdulaziz, Hicham El Guerrouj, Sir Philip Craven, Wilfried Lemke, advisor to UN secretary general Ban Ki-moon, former president of the Swiss Confederation, Adolf Ogi, Russian president of Onexim, Mikhail Prokhorov, and the head of Mercure International, Adnan Houdrouge.
Cho, who is also co-chairman of the 2018 Pyeongchang Winter Olympics Bid Committee, will put his utmost efforts into gaining voter trust during the 2010 Vancouver Winter Olympic Games. Mr. Cho held a large press conference for foreign journalists at the Main Press Center in Vancouver on Feb. 16 with Kim Jin-sun, co-chairman of the bid committee, Park Yong-seong, chairman of the Korea Sports Council and Kim So-hee, a member of the bid committee in attendance. Cho told journalists that more than 90% of Koreans want Pyeongchang to be chosen as the venue for the 2018 Winter Olympics. He added that the Korean government has promised to support Pyeongchang as the nation's first priority project. “Pyeongchang is the perfect city to host the 2018 Winter Olympics, boasting its efficient planning and state-of-the-art facilities. We will make it happen with our passion and the Olympic spirit,” said Cho. The press conference was the first involving overseas media since the committee was set up last September. Cho, who is fluent in English, conducted the interview in English and 90 reporters from all around the world expressed great interest in Pyeongchang.
Cho judged the Vancouver Winter Olympics was the perfect chance to promote Pyeongchang as the venue for 2018 Winter Olympics and spent the entire period during the Vancouver Olympics in Vancouver promoting Pyeongchang. In addition to him promoted Pyeongchang and offering encouragement to Korean athletes participating in the Vancouver Winter Olympics, Hanjin Group, of which Cho is the chairman, donated KRW three billion to the bid committee in January, while Korean Air, a subsidiary of Hanjin Group, hosted the annual executives' seminar in Pyeongchang in hopes of Pyeongchang winning the bid.