Domestic Up, Global Down
Kia Motors Corporation announced its July 2015 global sales figures today (export sales, domestic sales, and sales from overseas plants) for passenger cars, recreational vehicles (RVs), and commercial vehicles, recording a total of 230,227 units sold.
In July, Kia posted year-on-year sales increases in the domestic Korean market (13.9 percent growth with 48,202 units sold) and North America (5.8 percent growth with 62,013 units sold).
Cumulatively through the first seven months of 2015, Kia’s global sales totalled 1,667,575 units, for a -0.9 percent year-on-year decrease. The Korean (290,784 units sold) and North American (408,750 units sold) markets have seen an 11.4 percent and 4.0 percent rise in sales, respectively, through July 2015.
Kia's bestselling model in overseas markets during July 2015 was the B-segment Rio (known as the K2 in China) with 38,500 units sold. The Sportage compact CUV was the second-best seller with 28,993 units sold, while the C-segment Cerato (known as the Forte or K3 in some markets), Optima D-segment sedan, and Soul urban crossover followed with 22,691, 20,325, and 18,760 units sold, respectively.
Meanwhile, Kia kicked off official retail sales in Mexico in July with 1,499 units sold through its initial network of 21 dealerships. This figure is more than double the previous sales mark achieved by any other automaker in its fist month of sales in the country, according to data from Urban Science, a company specializing in data analysis for the automotive sector. Kia plans to add an additional 25 dealerships in Mexico by the end of 2015 to bring the total number of dealerships to 46.
July 2015 | July 2014 | Year-on-Year Change | Year-to-date 2015 | Year-to-date 2014 | Cumulative Year-on-Year Change | ||
---|---|---|---|---|---|---|---|
Global Sales | 230,227 | 239,841 | -4.0% | Global Sales | 1,667,575 | 1,682,692 | -0.9% |
Overseas Sales | 182,025 | 197,536 | -7.9% | Overseas Sales | 1,76,791 | 1,421,623 | -3.2% |
By Vehicle Category (Overseas Sales) | |||||||
Passenger | 103,768 | 119,559 | -13.2% | Passenger | 825,338 | 880,885 | -6.3% |
Passenger | 57% | 61% | Passenger | 60% | 62% | ||
RV | 74,605 | 74,148 | 0.6% | RV | 524,763 | 513,231 | 2.2% |
RV | 41% | 38% | RV | 38% | 36% | ||
Commercial | 3,652 | 3,829 | -4.6% | Commercial | 26,690 | 27,507 | -3.0% |
Commercial | 2% | 2% | Commercial | 2% | 2% | ||
By Region | |||||||
North America | 62,013 | 58,614 | 5.8% | North America | 408,750 | 392,971 | 4.0% |
Europe* | 47,879 | 48,054 | -0.4% | Europe* | 334,554 | 348,437 | -4.0% |
China | 31,048 | 48,032 | -35.4% | China | 344,921 | 374,140 | -7.8% |
General Markets* | 41,085 | 42,836 | -4.1% | General Markets* | 288,566 | 306,075 | -5.7% |
Domestic / Korea | 48,202 | 42,305 | 13.9% | Domestic / Korea | 290,784 | 261,069 | 11.4% |
* General markets include the regions of Central and South America, the Caribbean, Asia (excluding China and Korea), the Pacific, the Middle East, and Africa. Europe includes both the Western and Eastern European markets.