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Kia Motors Posts Global Sales of 230,227 Vehicles in July
Domestic Up, Global Down
Kia Motors Posts Global Sales of 230,227 Vehicles in July
  • By Jung Suk-yee
  • August 10, 2015, 06:15
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Kia Motors' vehicle lineup.
Kia Motors' vehicle lineup.

 

Kia Motors Corporation announced its July 2015 global sales figures today (export sales, domestic sales, and sales from overseas plants) for passenger cars, recreational vehicles (RVs), and commercial vehicles, recording a total of 230,227 units sold.

In July, Kia posted year-on-year sales increases in the domestic Korean market (13.9 percent growth with 48,202 units sold) and North America (5.8 percent growth with 62,013 units sold).

Cumulatively through the first seven months of 2015, Kia’s global sales totalled 1,667,575 units, for a -0.9 percent year-on-year decrease. The Korean (290,784 units sold) and North American (408,750 units sold) markets have seen an 11.4 percent and 4.0 percent rise in sales, respectively, through July 2015.

Kia's bestselling model in overseas markets during July 2015 was the B-segment Rio (known as the K2 in China) with 38,500 units sold. The Sportage compact CUV was the second-best seller with 28,993 units sold, while the C-segment Cerato (known as the Forte or K3 in some markets), Optima D-segment sedan, and Soul urban crossover followed with 22,691, 20,325, and 18,760 units sold, respectively.

Meanwhile, Kia kicked off official retail sales in Mexico in July with 1,499 units sold through its initial network of 21 dealerships. This figure is more than double the previous sales mark achieved by any other automaker in its fist month of sales in the country, according to data from Urban Science, a company specializing in data analysis for the automotive sector. Kia plans to add an additional 25 dealerships in Mexico by the end of 2015 to bring the total number of dealerships to 46.

  July 2015 July 2014 Year-on-Year Change   Year-to-date 2015 Year-to-date 2014 Cumulative Year-on-Year Change
Global Sales 230,227 239,841 -4.0% Global Sales 1,667,575 1,682,692 -0.9%
Overseas Sales 182,025 197,536 -7.9% Overseas Sales 1,76,791 1,421,623 -3.2%
By Vehicle Category (Overseas Sales)              
Passenger 103,768 119,559 -13.2% Passenger 825,338 880,885 -6.3%
Passenger 57% 61%   Passenger 60% 62%  
               
RV 74,605 74,148 0.6% RV 524,763 513,231 2.2%
RV 41% 38%   RV 38% 36%  
               
Commercial 3,652 3,829 -4.6% Commercial 26,690 27,507 -3.0%
Commercial 2% 2%   Commercial 2% 2%  
               
By Region              
North America 62,013 58,614 5.8% North America 408,750 392,971 4.0%
Europe* 47,879 48,054 -0.4% Europe* 334,554 348,437 -4.0%
China 31,048 48,032 -35.4% China 344,921 374,140 -7.8%
General Markets* 41,085 42,836 -4.1% General Markets* 288,566 306,075 -5.7%
Domestic / Korea 48,202 42,305 13.9% Domestic / Korea 290,784 261,069 11.4%

* General markets include the regions of Central and South America, the Caribbean, Asia (excluding China and Korea), the Pacific, the Middle East, and Africa. Europe includes both the Western and Eastern European markets.