Declining Chaebol

 

Samsung Electronics' share of the Chinese smartphone market fell to single digits in the second quarter of this year, thus its ranking went down to 5th place.

According to market research firm IHS Technology on July 28, Samsung accounted for only 9 percent of the Chinese smartphone market in Q2 2015, a quarter-on-quarter reduction of 1 percent. As a result, its ranking edged down from 4th to 5th. Instead, Chinese smartphone supplier Vivo snatched fourth place from the Korean tech company in the market.

The huge popularity of the iPhone 6 helped Apple make up 12 percent of the market, up 1 percent from the previous quarter. The U.S. handset maker maintained the third spot.

Xiaomi Technology retained its top smartphone seller spot with 18 percent in Q2 of this year, a 4 percent increase from Q1. Huawei saw its share grow from 11 percent to 16 percent, closely following Xiaomi. The two companies were able to increase their share by a great deal, despite the slowdown in Chinese smartphone market growth.

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