Truly International
Chungcheongnam-do announced that it had a basic plan design study interim report for the 2017 Geumsan World Ginseng Expo, which is presided by Governor Ahn Hee-jung, at the convention room in the provincial government building on July 24.
In a report session, 20 government officials attended, including Governor Ahn Hee-jung, Geumsan-gun Governor Park Dong-chur, Geumsan-gun (county) Council Chairman Kim Wang-soo, South Chungcheong Provincial Assembly Members Kim Suk-gon and Kim Bok-man, and the Province Policy Special Adviser Park Bum-in.
With the start of the interim report by the Industrial-Academic Cooperation Group of Hallym University of Graduate Studies (HUGS), which is a service institution, the meeting proceeded with discussion with and opinion gathering of experts and leaders of ginseng organizations.
The Industrial-Academic Cooperation Group of HUGS reported the validity of the international event, the formation of theme exhibition halls, and the development of programs, and the slogan and the measures to attract foreign visitors.
In particular, the group asked to develop content that focuses more on multi-purpose ginseng in the beauty, medicine, and food sectors rather than the existing white ginseng and fresh ginseng, in order for the third Geumsan World Ginseng Expo to have a distinction as an international event.
The group also suggested the ways to enlarge the scale and display, to create exchanges between the domestic and overseas markets, and to set the trend of all generations in a bid to promote it as the global expo for ginseng.
In the discussion, the participants talked about the development of killer content of the 2017 Geumsan World Ginseng Expo, and the development strategy of Korea Ginseng related to the registration of Globally Important Agricultural Heritage Systems.
Also, they agreed to form a world ginseng city union by connecting with the expo and continuously hosting international conferences related to ginseng for the global branding of Korea Ginseng.
The world’s ginseng city union is established by major producing, manufacturing and consuming nations of ginseng to build the standardization of ginseng, form a joint research and development system, promote its consumption, and develop new products and processing technologies.