From July to Oct., Seoul will have a non-stop season for bargain sales of up to 50 percent for international visitors.
Seoul Metropolitan City announced that it will extend the period of the Seoul Summer Sale 2015, which was previously scheduled for just July, until Aug. 20 in a bid to boost its tourism industry.
The Korea Grand Sale, which is organized by the government, will start on the following day, from Aug. 21 to Oct. 31. It also begins ahead of schedule, usually taking place during the slow season in the winter.
With the non-stop sale season from July to Oct., Seoul City is planning to aggressively promote the current downswing in the tourism industry with the theme of “It is the right time to visit Seoul” and “Seoul, Good City to Shop.”
During the extension period of the Seoul Summer Sale, 14 businesses, including 12 enterprises in the Myeong-dong Special Tourist Zone, will also join the event, and some of them will offer special sale events, such as buy-one-get-one-free deals.
Hotel Skypark Myeongdong is also putting on an event called “Stay 1 Night, Second Night Free,” while cosmetics companies, including It’s Skin, is offering buy-one-get-one-free deals on some products.
In order to do so, the city has completed negotiations with a total of 1,442 stores of 91 businesses in the health and beauty, exhibition and performance, food, finance, and transportation industry, as well as duty free shops and large shopping malls.
Moreover, the instant free gift event will last during the extension period on the official website of the Seoul Summer Sale (http://sale.visitseoul.net). Popular items to foreign tourists – 26,000 cosmetics, 90 fashion accessories including belts, hats and eco bags, 2,000 passport cases, and 500 tourism souvenirs from Seoul City – will be offered as giveaways.
Kim Jae-yong, director of the Tourism Department of Seoul Metropolitan Government, said, “With four months of the Seoul Summer Sale and the Korea Grand Sale, we will launch an active campaign to promote Seoul as a good city to travel, and provide sales and special events to international tourists. Although the nation’s tourism industry hit by the MERS virus is slightly bouncing back now, Seoul City will attract more tourists beyond the normal levels by making use of the non-stop sale season.”