In cooperation with the Korea Culture and Information Service of the Ministry of Culture, Sports, and Tourism, Lotte World Mall held a special event for Chinese media leaders and power bloggers on July 27.
Eleven people participated in the event, including journalists from nine news media outlets such as Xinhua News Agency, China’s largest state news agency, China Daily, and Nanfang Metropolis Daily, and several power bloggers.
The shopping mall said that the event is intended to give visitors a tour around the country to convince them that it is safe to visit. It is ultimately to lure Chinese tourists back, who shunned Korea after the MERS scare.
In particular, the event will play a vital role in forming public opinion favorable to a visit to Korea within China by explaining how safe it is to visit Korea and introducing what major tourist attractions and new Korean Wave content are available to the press and power bloggers.
The group entered the country on July 26 and had a short orientation. On July 27, they looked around Korea’s cultural content buildings, including Dongdaemun Design Plaza (DDP) and SM Town COEX Artium in the morning.
In the afternoon, they visited Lotte World Mall and watched a promotional video about Lotte World Tower, which is currently under construction. Also, they toured Avenue L, the aquarium, and main exhibition halls of “1600 Panda+.”
Park Roh-kyung of Lotte Corporation said, “The tour program for Chinese media leaders and power bloggers will be a good opportunity to promote Korea’s cultural content and its safety in China. We also hope that Lotte World Mall and Lotte World Tower become major Chinese tourist attractions in the future.”
The group are also visiting the office of the Korea Centers for Disease Control and Prevention on July 28, and will visit the Gyeongju World Culture Expo on July 29 and the head office of the Busan International Film Festival on July 30. They will also sail in a yacht at Busan Marina Yacht Harbor on July 31, and visit the Korea Tourist Police promotion center in Myeong-dong and have a Myeong-dong tour on Aug. 1. Then, they will depart Korea for China after the seven day trip.