CGV announced on July 22 that it has opened the world’s first reclining bed cinemas, dubbed “Tempur Cinemas” at the CGV Cine de Chef locations in Apgujeong-dong and Centum City in Busan. In cooperation with global premium mattress and pillow brand Tempur Korea, CGV has adopted reclining beds at its seats in the theaters.
The beds are functional electric beds that enable the audience to adjust the angles of the bed for their heads, upper bodies and legs at the touch of a button. Although there are some bed cinemas in other countries, audiences have felt somewhat uncomfortable to watch movies on flat beds in a theater. These reclining beds have redressed that drawback, offering a more pleasant viewing environment.
The CGV Cine de Chef will provide a “Bed Tray” service that allows moviegoers to enjoy French and Italian dishes cooked by its best chefs while watching a movie. Jung Ho-seok, chef at the CGV Cine de Chef in Apgujeong-dong, trained at the world’s prestigious culinary school Institut Paul Bocuse, while Kim Sung-won, chef at the Busan Centum City branch, trained under Christian Constant, one of the most famous chefs in France.
The cinema also offers a customized first-class cinema experience to the audience with slippers, complementary drinks, and cellphone charging services.