Nolboo to Open Nolboo Chef’s Choice in Osaka, Japan

Nolboo Co Ltd. (President Kim Jun-young), the total food services company in Korea, is to open “Nolboo Chef's Choice” restaurant at the Universal Studios Japan in Osaka, Japan, on July 17.

The Nolboo Chef's Choice is a complex restaurant which sells various selections of its brand Nolboo Bossam, Nolboo Budae Jjigae, and Nolboo Hangari Galbi, and is also the first store opened in Japan since the founding of the company. The restaurant will be opened in one of Osaka's most famous attractions, Universal Studios Japan, which brings in 10 million visitors on an annual basis, and compete with global food brands including McDonalds and Hard Rock Café.

The Nolboo Chef's Choice will be directly managed by the company, and will play a role as an “antenna shop” to test menus and the market and analyze local customers in order for the company to tap into the Japanese market in the future. Core food ingredients, a key mix, and other items, which contain 28 years of tradition and expertise, will be supplied from local factories on an OEM basis.

On July 3, Nolboo held a “Nolboo Japan Joint Venture Signing Ceremony” at the Hotel Keihan Universal Tower in Osaka, Japan, attended by many guests and officials including Nolboo President Kim Jun-young and Golden Arches Japan CEO Mitsuo Tanabe. Establishing a joint venture with local food service company Golden Arches Japan, which is mostly composed of executives of McDonald's Japan, the company will continue close cooperation and exchange in a bid to make inroads into the Japanese market.

Nolboo is planning to expand the brand focusing on Japan’s major cities, such as Tokyo and Nagoya, in the future.