The Ministry of Culture, Sports and Tourism (MCST) and the Korea Creative Content Agency (KOCCA) will participate in the NATPE Europe 2015 scheduled from June 22 to 25 at the Hilton Prague Hotel, following the World Content Market Moscow in May. They will operate the Korean pavilion there to help local broadcasting content providers enter the European market.
The KOCCA is planning to manage the Korean pavilion at the event that showcases broadcasting content to participants from Eastern and Central Europe, and going to provide business matching services in order to facilitate the export of the nation's broadcasting content, including entertainment programs, dramas, and documentaries.
Five local broadcasting companies -- KBS Media, CJ E&M, MBC, Bethel Global Media Contents, and Playoncast -- are going to display their content at the Korean pavilion and talk business with potential buyers.
Kim Rak-kyun, head of the Global Business Operations at the KOCCA, said, “Local broadcasting content is getting popular in Eurasia and Eastern Europe.” He added, “We will try hard to create the Korean wave for broadcasting in emerging markets by closely studying those markets and providing support to local content providers.”
Meanwhile, the trade show is the largest event in Eastern and Central Europe, and the Commonwealth of Independent States (CIS) that exhibits broadcasting content. A total of 150 companies from 47 countries and around 350 buyers are expected to take part in the event this year.