Caffe Bene, Korean-based coffee shop franchise pursuing a complex cultural space (CEO Kim Sun-kwon, www.caffebene.co.kr), is launching Snow Ice Flakes, or Snow Bingsu, a new special menu item for the summer, in its stores worldwide, including in Mongolia and Vietnam. Bingsu is a traditional summer treat enjoyed in Korea.
The company started selling the Snow Bingsu in a total of seven flavors, including milk, strawberry, and tiramisu, in 11 stores in Mongolia, Vietnam, and Cambodia from June. With the release of the Snow Bingsu in other countries, Caffe Bene will update its existing bingsu menu and launch the company’s specialized bingsu lineups. Making full use of its global model Kim Soo-hyun, Caffe Bene is planning to promote the Korean dessert to local consumers.
Beginning from July, the company will also start selling the Snow Bingsu in its stores in other Asian countries and Middle Eastern countries such as the Philippines, Malaysia, and Saudi Arabia. Meanwhile, the Snow Bingsu, which was released for the first time by Caffe Bene in April this year, can be enjoyed to consumers’ personal tastes by choosing toppings like mango and chocolate brownies, on soft milk-flavored shaved ice.
An official from Caffe Bene said, “As Snow Bingsu is winning popularity from consumers at home with its sweet taste and visual attractiveness, we are expecting a positive response from customers in other countries as well. By launching Caffe Bene’s various unique new menus in the global markets in the future, the company will positively promote Korean café and dessert culture to the world.”