Beauty Alliance
Amorepacific Corporation and Parfums Christian Dior announced the signing of an MOU at the headquarters of Amorepacific in Seoul, a significant step towards a strategic partnership between the two global players, Amorepacific said on June 17.
Upon the MOU, Amorepacific offers its innovative “Cushion” technology to Parfums Christian Dior, Amorepacific said.
The Cushion, developed by Amorepacific, refers to a revolutionary make-up compact built with a specially-designed sponge that safely contains and preserves a liquid formula comprised of foundation, sun protection, and various skincare ingredients, the company said.
The two global cosmetics companies – both leading players in Asia and Europe, respectively - expect that this newfound strategic partnership will bring a plethora of innovative beauty experiences to the broader customer base around the world, and help both companies to further strengthen their growth trajectory in the global cosmetics market.
Shim Sang-bae, President of Amorepacific Corporartion, said, “This agreement holds great significance in that our Cushion technology is appreciated by one of the world’s most respected luxury brand companies, and a powerhouse in the global beauty industry.”
“Amorepacific will continue to invest in developing cutting-edge modern technologies such as the Cushion to create our vision of New Beauty,” he said.